It Serves Them Right
When the NYT announced its fire wall, I wrote to them in protest. When they actually put it up, I wrote to them and to Krugman and Herbert. Nothing. Since then, I've been able to read them a day after the fact all over the net.
I hadn't looked at the Times today but evidently they're rethinking their policy.
From Slate: I seem to have missed the last couple of lines but you get the idea. (Nope - looked again - it's all there) This is me saying told you so!!
TimesSelect Hitting the Wall: On November 9, 2005 the New York Times announced that its new TimesSelect service had attracted approximately 135,000 paying Web subscribers (i.e., people who weren't getting the service for free as print subscribers). Today, two month's later, the Times reported it has attracted 156,000 paying Web subscribers, according to E&P's relentless Joe Strupp. Doesn't this mean TimesSelect has gained only 21,000 subscribers in the past two months, after attracting 135,000 in the first two months? I think it does! The TimesSelect sign up rate, as predicted with annoying frequency in this space, is slowing dramatically after the initial likely users signed up, despite an aggressive (and probably expensive) advertising campaign. It's a quagmire! ... Is the Times getting desperate? Today the paper announced a 50% price cut for college students, faculty, artists, writers, alumni, Kerry voters, and people with brown eyes or putty-colored computers. ... If they just cut the price one more time by the same amount, they'll hit the sweet spot! ... P.S.: Note how the Times cannily buried the bad news about TimesSelect under its bigger bad news about earnings--a proven public relations technique familiar to those who remember the "Densepack" missile deployment system, which relied on incoming nuclear warheads to knock each other out, minimizing the damage on the ground. Luckily for the paper's spinners, there should be plenty of bad news available in the future to bury the additional bad news under. ...
I hadn't looked at the Times today but evidently they're rethinking their policy.
From Slate: I seem to have missed the last couple of lines but you get the idea. (Nope - looked again - it's all there) This is me saying told you so!!
TimesSelect Hitting the Wall: On November 9, 2005 the New York Times announced that its new TimesSelect service had attracted approximately 135,000 paying Web subscribers (i.e., people who weren't getting the service for free as print subscribers). Today, two month's later, the Times reported it has attracted 156,000 paying Web subscribers, according to E&P's relentless Joe Strupp. Doesn't this mean TimesSelect has gained only 21,000 subscribers in the past two months, after attracting 135,000 in the first two months? I think it does! The TimesSelect sign up rate, as predicted with annoying frequency in this space, is slowing dramatically after the initial likely users signed up, despite an aggressive (and probably expensive) advertising campaign. It's a quagmire! ... Is the Times getting desperate? Today the paper announced a 50% price cut for college students, faculty, artists, writers, alumni, Kerry voters, and people with brown eyes or putty-colored computers. ... If they just cut the price one more time by the same amount, they'll hit the sweet spot! ... P.S.: Note how the Times cannily buried the bad news about TimesSelect under its bigger bad news about earnings--a proven public relations technique familiar to those who remember the "Densepack" missile deployment system, which relied on incoming nuclear warheads to knock each other out, minimizing the damage on the ground. Luckily for the paper's spinners, there should be plenty of bad news available in the future to bury the additional bad news under. ...
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home